10 tips for more revenue from your B2B order portal - Blog

1. Offer a discount on online orders

Give customers a financial incentive by offering discounts on orders placed through the portal. This can be a temporary promotion to introduce them to the convenience of ordering online. With the Shoxl voucher module you can easily create individual discount vouchers that can be used once or a few times. Also think about offering payment discounts when your customers use direct online payment methods such as iDEAL. That way your customers benefit from a discount and your credit control becomes simpler.

2. Support customers through the transition

Have your sales representatives enter an order through the portal together with the customer on their next visit. This hands-on guidance shows how easy online ordering is and makes customers familiar with attractive features, such as reordering previous orders. With the sales representative module, representatives can log in on behalf of the customer and put an order together with them.

3. Use personalized order lists

Based on the customer's order history, create specific order lists with the products that customer orders often. This lets them order faster and more efficiently. The Shoxl platform lets you set up an unlimited number of order lists, created by the customer or by you.

4. Personalize the assortment with authorization modules

Use the authorization module of the Shoxl e-commerce platform to put together a customer-specific assortment. The customer then sees only the relevant products, which improves the user experience and speeds up the ordering process.

5. Show delivery dates with delivery schedules

Use modules such as the Shoxl delivery schedule feature to show customers possible delivery dates during the ordering process. Also point them to the order status per order line in their portal. That way they know exactly when to expect their order, without having to contact customer service.

6. Introduce online-only offers

Boost the use of your portal by defining "online-only" offers, such as special product bundles or discounts that are not available through other channels. This creates a sense of exclusivity and encourages customers to order online.

7. Run customer satisfaction surveys

Organize short surveys to find out how customers experience the shop and what obstacles they run into when using it. You can use the feedback you collect to make improvements that drive adoption of the portal further.

8. Implement loyalty programmes

Introduce a loyalty programme in which customers earn points for every online order. They can redeem these points for discounts or exclusive products. This rewards repeat behaviour and strengthens customer loyalty.

9. Communicate the benefits clearly

Make sure all customers know the benefits of using the portal. Use newsletters, social media and personal conversations to explain how the portal saves time, is available 24/7 and gives an overview of their order history and invoices.

10. Offer extensive support and training

Some customers may be reluctant to embrace new technology. So offer webinars, tutorials and a helpdesk to support them in their first steps. Good guidance can remove barriers and increase confidence in the portal.

Conclusion

Getting regular customers to use your B2B e-commerce portal takes a combination of incentives, education and an excellent user experience. By simplifying the ordering process, offering personal benefits and actively providing support, you can increase adoption considerably. This leads to lower operating costs as well as a stronger customer relationship and higher revenue.