Technische groothandel met historie
The Eindhoven-based company Steenkist has been a supplier of hand and power tools, measuring and control equipment, consumables and fasteners, personal protective equipment, workshop equipment and climbing materials for more than 90 years. Steenkist is part of the Würth Group. An international group with 74,000 employees, an annual turnover of over 12.7 billion and branches in more than 80 countries.
During the implementation of the Shoxl e-commerce platform, Steenkist walked a somewhat different path. Initially, the focus of interest was exclusively on the scan app, as a tool for fast order entry by Steenkist representatives. Only in a subsequent step was the shop component also deployed.
The Steenkist representatives support their customers in keeping stock levels up by putting together their own orders in the warehouse concept. With the Scan App, this is a matter of scanning barcodes and entering quantities. From the scan app, these orders then flow directly into the ERP system.
Webshop / ordering platform
Because the Shoxl Scan App runs on the same platform as the Shoxl shop, the implementation of the shop was a relatively small step.
After all, all product data was already available in the e-commerce environment, and the link with the ERP system was already fully operational.
Preference lists / authorization
Steenkist works with an extensive system of preference lists, which are maintained in the ERP system. Employees of customers have the right to place orders themselves, but only for the products for which they are authorized.
This functionality has been made available on a one-to-one basis in the shop. When a customer employee logs in, he or she can only order products from the preference list to which he or she has been added. There is a budget limit, which is also monitored by the system.
Therefore, the introduction of the shop did not lead to the need to change the Steenkist working method. Authorizations are still set in the ERP, and will become available in the shop. However, due to the positive experiences with the new set-up, part of the functionality will be moved: the customer management will be able to put together the subassortments from which their employees can order.
Orders entered in the Scan App are also available in the Shop. Representatives can prepare draft orders with the App, and when they return to the PC they can review and finalize everything.
Interfacing with AGP
Steenkist has been running on AGP (now taken over by Kerridge Commercial Systems) for many years. This ERP system has become a cornerstone of the company, which is why Steenkist was directly addressed by the Shoxl philosophy, which puts the ERP system at the heart of the implementation of e-commerce facilities.
Shoxl has a standard interface with AGP. For customer data, product data and price data almost nothing had to be done to be able to use this data in the shop. For authorizations, an extension to the ERP interface was realized in close cooperation with AGP and Steenkist. This is now part of the standard interface platform, and is therefore available for every ERP system.
Before Steenkist switched to the Shoxl platform, product data was managed partly in the ERP system and partly in Excel. However, with an assortment of more than 50000 articles, this was not a workable situation.
When choosing an e-commerce platform, the possibilities in the field of product data management were therefore an important point of attention. Good integration with Excel was also high on the list of requirements. Excel makes it easy to quickly check large amounts of data for consistency and completeness, and to easily implement mass changes.
In the meantime, the entire range has been accommodated in the Shoxl PIM. A deep classification tree of 7 layers has been chosen. Because all product data is managed centrally, it has become much easier to expand this information step by step.
Our AGP (now Kerridge) installation connects seamlessly with our Shoxl Shop and Scan App. We have been able to make the move to a modern e-commerce environment, without that having much impact on our back-office processes.
Roy Broods / Commercial director